Click one of the items below for more pricing information.

We have seen the following effects of our work with clients

A 47% increase in sales in quarter following our work.
(see iPerceptions case study)
Improved proposals-to-sales ratio from 1-in-8 to 1-in-2.
(see Whitelight case study)
Calculated 'real value’ as 160% of current price.
(see IES software case study)

Introduction to Pricing

Pricing is about value that the customer, not you, place on your product or service: this is called the customer perceived value. If you can positively affect this perceived value then the following can happen:

You can increase sales because customer's value your offering more
You can create higher priced offerings that customers will still buy
Both of the above

We have advised lots of companies on pricing issues and we could help you too. We have a number of prepackaged offerings that we developed over time. They are:

Comparison Table
Features	pV Pricing Fast	pV Pricing Study	pV pricing Deeply
Number of meetings	1	2	4 to 6
Your time commitment	2 to 3 hours	Team: 6 hours Team leader: + 2 hours	Team: 3hours x mtngs Team leader: + 5 hours
Number of reports	1	2	3 to 4
Pages in all reports	1 to 2	5 to 8	10 to 30
Other material	--	--	57 page workbook. Two pricing models.
Cost	£495+VAT (1 hour) or £875+VAT (2 hours)	£2,500+VAT	£4,900 to £9,900 (+VAT)
Case studies	iStylista	Netociety	iPerceptions
MORE INFO here	Click here	Click here	Click here

Pricing Home

pV Pricing Fast

pV Pricing Study

pV Pricing Deeply

Introduction to Pricing