Useful Documents

Pricing Strategy - White papers and other literature

    •  White Paper - Think 'buyer cycle', not 'sales cycle' (click here)

    •  White Paper - Tactical and Strategic pricing (click here)

    •  One page summary of PotentialV's pricing offerings (click here)

    •  Sample reports from our pV Pricing Fast clinic (one page here, two page report here)

pV Pricing Deeply - sample pages from workbook

    •  Overview page from Unit 1 of the pV Pricing Deeply workbook (click here)

    •  Example of research notes used by company in pV Pricing Deeply process (click here)

    •  Concept+Example pages from pV Pricing Deeply workbook (click here)

    •  Communicating Value model used in pV Pricing Deeply process (click here)

Product/Service Strategy - general documents and literature

    •  Literature showing elements of Product/Service strategy landscape (click here)