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Sony R&D - Detailed Product Strategy review of new technology

Organisation:

Sony European R&D Centre, Broadcast and Professional

"You were able in a very short period of time to gain a good understanding of Sony and the requirements of our strategic review.

            Your work is now being used in a new Sony professional broadcast product line."

Morgan David, R&D Director
Sony Broadcast and Professional, Europe

Web Address

www.sonybiz.co.uk

Organisation type:

Large multi-national

Type of project:

Full Product Strategy,
3 months

Summary of work:

Sony were looking at high speed networking as it applied to their professional range of products. They wanted someone to work with their current team in identifying the technology and business drivers, the customer needs and what product opportunities this gave them. This was a very detailed project that involved extensive investigation into customer needs, competitors and technology change.

Client Benefits:
  • It provided customer and competitor intelligence to their research team.
  • We acted as an unbiased member of their development team.
  • Our work helped persuade the key Sony executives in Japan.
  • Our recommendations were incorporated into new Sony products.