The links below access case studies relating to our other Pricing solutions:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Netociety - pV Pricing Study. Setting the right price.

Organisation:

Netociety: Collaborative web sites for enterprises

"Netociety was extremely satisfied with the way Jon helped us develop our pricing strategy. I have absolutely no reservations in highly recommending PotentialV to anyone requiring any of the services they offer."

Stephen Danelutti, CEO
Netociety

Web Address

www.netociety.com

Organisation type:

Small to Medium size

Type of project:

pV Pricing Study, two intense meetings over three weeks.

Summary of work:

Netociety had delivered collaborative web solutions to enterprises for some time. They had developed their own platform, halvr, specifically for that market. Now they needed to price it properly.
                  In the first session we identified the primary customer needs and the advantages that Netociety's solution had over the competition. This process created a value map which could drive the next session.
                  In the second session we used the value map to develop a series of offerings which fitted the client's needs. From this we developed a pricing strategy that linked to these needs and Netociety's solution benefits, thus making the pricing structure rational and explainable.

Client Benefits:
  • Clarity on the target customer's needs and market segmentation
  • Clear ways of differentiating Neociety's offering from the competition
  • Rational and understandable product and pricing structure
  • Multiple versions allowed value to be extracted at all levels
  • Reports from each stage, which helped the rest of the company understand the reasoning behind the pricing and product structure.